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Media Kit
Outdoor Life Online captures the American Outdoorsman - the largest, most active and most brand loyal special interest group in the country. Please follow the links below for online advertising information.
Site Description
Our web site continues to grow and attract thousands of Internet users interested in hunting, fishing and the great outdoors. The site was created to be a supplemental experience to the magazines and vice versa. We offer the advertiser new opportunity with a fast paced, affluent online audience.
Outdoor Life Online features the best from our publication along with interactivity, instant conversation and discussion of ideas and additional hunting and fishing information. Just as Outdoor Life is one of the leading hunting and fishing magazines in the business, Outdoor Life Online is one of the leading resources for outdoorsmen on the Internet.
To advertise in Outdoor Life Magazine, please contact one of our sales offices:
Eastern Sales Office:
2 Park Avenue, 9th Floor
New York, NY 10016
Tel: 212-779-5486
Fax: 212-779-5118
E-Mail: anna.armienti@bonniercorp.com
Chicago Sales Office:
625 North Michigan Avenue; Suite 1270
Chicago, IL 60611
Tel: 312-573-1213
Fax: 312-573-1535
E-Mail: kristen.baumgarten@bonniercorp.com
Detroit Sales Office:
39533 Woodward Avenue, Suite 330
Bloomfield Hills, MI 48304
Tel: 248-594-1268
Fax: 248-584-1761
E-Mail: joann.harris@bonniercorp.com
Los Angeles Sales Office:
100 North Sepulveda Blvd; Suite 1800
El Segundo, CA 90245
Tel: 310-414-1521
Fax: 310-414-1531
E-Mail: amanda.gastelum@bonniercorp.com
For Information about Online Advertising
Chris Jette
Tel: 212-779-5255
Fax: 212-779-5118
E-Mail: christopher.jette@bonniercorp.com
List/Database Marketing Opportunity:
Access the Outdoor Life Database for your next marketing effort! The 1.1M Field & Stream subscriber names are available for your use along with over 300 selections such as Travel, Geography, Income, etc. Names can be used for either direct mail, telemarketing or email marketing. You can visit www.millard.com or contact us for more information at (603) 924-9262.
| Outdoor Life Online Creative Unit Specifications |
| Ad Type |
Creative size: |
Maximum file size/loops: |
| Leaderboard |
728 X 90 pixels |
20k max (standard)
30k max (Flash),
3 loops max,
15 seconds animation max |
| Wide Skyscraper |
160 X 600 pixels |
20k max (standard)
30k max (Flash),
3 loops max,
15 seconds animation max |
| Billboard |
300 X 250 pixels |
20k max (standard)
30k max (Flash),
3 loops max,
15 seconds animation max |
| Pop-Up Windows |
300 X 250 pixels |
20k max (standard)
30k max (Flash),
3 loops max,
15 seconds animation max |
| Button |
125 X 100 pixels |
15k max (standard)
No rich media accepted. |
| Introductory Unit |
640 X 480 pixels |
50k max
Further Instructions:
http://www.timeinc.net/sponsors3/adspecs/intro_ads.html |
| Outdoor Life Online Newsletter Banner Sponsorship |
| Creative Size: |
Max File Size/Loop: |
| 728 X 90 pixels |
20k max
No looping or animation restrictions |
| Newsletters are sent out weekly to a database of 50,000 opt in subscribers. |
| Outdoor Life Online Newsletter Text Sponsorship |
| Text Size: |
35 words plus advertiser
click thru url. |
| Newsletters are sent out weekly to a database of 50,000 opt in subscribers. |
| Dedictated e-mails |
| Approximate Creative Size: |
Maximum file size: |
Other elements: |
| 600x800 pixels |
50k |
GIF, JPG or HTML (preferred)
Click through URL(s)
Subject Line
Preview window wording
Link to company privacy policy |
Existing Suppression File from any previous dedicated e-mails. This file will be scrubbed against our database of names to ensure we do not send the e-mail to those who previously opted not to receive e-mails.
Creative cannot be rich media nor third party served.
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General Advertising Guidelines
- Prior to submission, creatives should be tested for stability across all browser platforms.
- Please adhere to the File Size Specs when submitting creative.
- All creative is subject to approval by both the website and the Ad Production group.
- No Cascading Style Sheets (CSS).
- Clickthru and Alt Text: URL's must be submitted with all creative. Alt text is optional, and cannot exceed 30 characters.
- Accepted File Formats: HTML, JavaScript, Macromedia Flash, Java, DHTML, GIF, JPG
- Complete Ad Size Specs can be found at: http://www.timeinc.net/sponsors3/adspecs/intro_ads.html (should launch new browser)
Rich Media Guidelines
- Rich Media ads must adhere to File Size Specs for pageloading. Creative can expand to a maximum of 100K subsequent to the initial page load.
- Default creative (in GIF/JPEG format) must be submitted with all rich media files.
- Do not use HTML, BODY, and HEAD tags within the code.
- Images should be hosted locally whenever possible.
- Nested tables are not recommended.
- FORM tags should appear outside of TABLE tags.
- Any interactivity, including expandable banners and streaming audio/video, should be user-initiated, unless otherwise approved by the website.
- Flash Ads - Please follow click-through coding instructions for the appropriate adserver: Flash Coding Instructions for DoubleClick5.0
Third-Party Rich Media Guidelines
- Pre-approved technologies/third-party servers: Eyeblaster, Unicast, CommFlash, BlueStreak, Enliven, Dynamic Logic, Viewpoint, Dart/DoubleClickRich Media, Mediaplex.
- Other Third Party Rich Media technologies are accepted on a case by case basis.
- With some exceptions, Rich Media will be served by IFRAME tags. Creative submitted should be compatible for this ad tag format.
- Unless otherwise specified, the impression goals for Eyeblaster and Unicast are scheduled at a ratio of 3-to-1, impression to plays.
- Ad production cannot guarantee that click through data will be tracked for all of the Rich media technologies that are third-party served.
- All third-party tags should be submitted with clear instructions regarding the implementation of click-tracking redirects and cache busting information.
Approved Rich Media Formats
- HTML
- FLASH
- Bluestreak
- Enliven
- EyeBlaster
- Eye Wonder
- Unicast
- Viewpoint
Approved Third Party Ad Servers
- Atlas DMT
- Bluestreak
- Doubleclick
- Mediaplex
- PGI
- Pointdexter
- X10
Approved Rich Media Third Party Servers
- Atlas DMT
- Bluestreak
- Doubleclick
Outdoor Life Online complies with IAB Creative Unit Sizes. We reserve the right to reject any advertising materials we deem offensive or inappropriate.
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